Home - Everyone is an Influencer

Build Your Brand by
Engaging with the People
who Matter Most

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CELEBRATE. EDUCATE. DOMINATE

In Everyone Is An “Influencer,” Kelly Keenan, Founder of Brand Story Experts, unlocks the code to brand story success. In this seminal marketing guide you’ll learn how celebrating your story is a shift that builds and strengthens lifelong relationships with your team and customers.

Keenan goes far beyond short-term gains, sales gimmicks and shady tactics to provide the insight needed to inspire sustainable growth for your business. In digestible terms built upon decades of experience and case studies, Everyone Is An “Influencer” will teach you how to use brand education to differentiate and dominate your competition.

 

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Praise for Everyone Is An “Influencer”

“Kelly Keenan brings his client-tested branding method to life in this fluff-free, eminently practical and totally inspirational book and proves that “authentic influencer” is not an oxymoron.”

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PAMELA SLIM, Author, Body of Work and The Widest Net

“Simply put, Kelly Keenan gets what it means to truly craft a brand story the right way. If you’re finally ready to get your company’s brand story where it needs to be, I highly recommend EIAI.”

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MARCUS SHERIDAN, Author of They Ask, You Answer and The Visual Sale

“Brand is EVERYTHING in the digital era, and you won’t find a better sherpa than Kelly Keenan in navigating what that means and how to win the branding game. A fun read sure to leave you with a few aha! moments.”

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Shama Hyder, Author, The Zen of Social Media Marketing, 4-time LinkedIn Top Voice in Marketing

“Kelly Keenan has been one of the world’s top experts in brand and culture over the last 20 years, and now he shares his proven process in this trail-blazing book. This important work is not only thought-provoking…it is CHANGE-provoking. Start reading it today, and watch your transformation.”

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ED TSENG, Olympic coach and author of “Game. Set. Life. - Peak Performance for Sports and Life”

“This book is a strategic road map for you and/or your organization to create a culture and pathway for true change and impact. Digest this book as a transformational plan. You will be better for having taken the time to read and apply every truth.”

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MIKE STAVER, Author, Leadership Isn’t For Cowards, Speaker, Architect of Training Magazine’s 2018 #1 Training Program in the World

“Keenan masterfully re-frames how to think about influence, moving it from a transactional social media play to a bigger picture way of thinking about business. Keenan understands how crucial influencer connection is, and this book provides a road map to long term culture, relationship and sales success.”

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AMANDA RUSSELL, Marketing Strategist and Author, The Influencer Code

“Kelly Keenan brings his client-tested branding method to life in this fluff-free, eminently practical and totally inspirational book and proves that “authentic influencer” is not an oxymoron.”

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PAMELA SLIM, Author, Body of Work and The Widest Net

“Simply put, Kelly Keenan gets what it means to truly craft a brand story the right way. If you’re finally ready to get your company’s brand story where it needs to be, I highly recommend EIAI.”

headshot
MARCUS SHERIDAN, Author of They Ask, You Answer and The Visual Sale

“Brand is EVERYTHING in the digital era, and you won’t find a better sherpa than Kelly Keenan in navigating what that means and how to win the branding game. A fun read sure to leave you with a few aha! moments.”

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Shama Hyder, Author, The Zen of Social Media Marketing, 4-time LinkedIn Top Voice in Marketing

“Kelly Keenan has been one of the world’s top experts in brand and culture over the last 20 years, and now he shares his proven process in this trail-blazing book. This important work is not only thought-provoking…it is CHANGE-provoking. Start reading it today, and watch your transformation.”

headshot
ED TSENG, Olympic coach and author of “Game. Set. Life. - Peak Performance for Sports and Life”

“This book is a strategic road map for you and/or your organization to create a culture and pathway for true change and impact. Digest this book as a transformational plan. You will be better for having taken the time to read and apply every truth.”

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MIKE STAVER, Author, Leadership Isn’t For Cowards, Speaker, Architect of Training Magazine’s 2018 #1 Training Program in the World

“Keenan masterfully re-frames how to think about influence, moving it from a transactional social media play to a bigger picture way of thinking about business. Keenan understands how crucial influencer connection is, and this book provides a road map to long term culture, relationship and sales success.”

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AMANDA RUSSELL, Marketing Strategist and Author, The Influencer Code

ABOUT KELLY KEENAN

Kelly Keenan is a leader in Brand development who formalized and trademarked a story development process for defining a brand’s story in 2009. He is a brand strategist, agency owner, speaker, and leadership consultant. Over the past two decades, Kelly has helped hundreds of brands clarify their story to ignite their culture and sales.

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Looking for Videos and Resources Discussed in the Book?

Discover the real-world examples discussed in Everyone Is An “Influencer”

Gold's Gym Strong Story
Volkswagen “Hello Light"
Halo - Working With BSE
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Is This Book For You?

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Think About This

  • How much is your unclear brand story costing you because it fails to inspire?
  • Are you missing out on hiring potential team members because your messaging strategy leaves prospects underwhelmed?
  • How many customers miss out on appreciating all that you do?
  • How much enjoyment is taken away from the culture of your company because your story isn't being celebrated?
  • Can like-minded customers understand why they need your product or service?
  • Ask yourself these questions and you'll realize that your cluttered story could be affecting the growth and success of your brand in more ways than you realize.

"Influencer Insights"

Kelly Keenan details some Awesome “Influencer” Examples 

Starbucks Says More With Less
Amazon Gets Personal
Belief Shows Heart
Southwest Onboards Everyone
A Brand That Saves Lives
Apple Steps Up
UA Protects It’s House
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ABOUT BRAND STORY EXPERTS

 

Brand Story Experts is a team of innovators who passionately merge marketing and culture development to bring out the best in organizations. For over 12 years, the company has executed the signature process outlined in Everyone Is An “Influencer”.

They have used this process exclusively to uncover the core components of an organization’s brand, clearly defining and crafting brand stories that connect with their consumer-base, and provide lifetime value. The program establishes consistency, builds confidence and sparks contribution—inside and outside the organization.

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