2022 INTERNATIONAL BOOK AWARDS WINNER
BEST MARKETING/ADVERTISING BOOK
2022 AXIOM AWARD WINNER
BEST MARKETING/PR BOOK
CELEBRATE. EDUCATE. DOMINATE
In Everyone Is An “Influencer,” Kelly Keenan, Founder of Brand Story Experts, unlocks the code to brand story success. In this seminal marketing guide you’ll learn how celebrating your story is a shift that builds and strengthens lifelong relationships with your team and customers.
Keenan goes far beyond short-term gains, sales gimmicks and shady tactics to provide the insight needed to inspire sustainable growth for your business. In digestible terms built upon decades of experience and case studies, Everyone Is An “Influencer” will teach you how to use brand education to differentiate and dominate your competition.
Praise for Everyone Is An “Influencer”
“Kelly Keenan brings his client-tested branding method to life in this fluff-free, eminently practical and totally inspirational book and proves that “authentic influencer” is not an oxymoron.”
“Simply put, Kelly Keenan gets what it means to truly craft a brand story the right way. If you’re finally ready to get your company’s brand story where it needs to be, I highly recommend EIAI.”
“Brand is EVERYTHING in the digital era, and you won’t find a better sherpa than Kelly Keenan in navigating what that means and how to win the branding game. A fun read sure to leave you with a few aha! moments.”
“Kelly Keenan has been one of the world’s top experts in brand and culture over the last 20 years, and now he shares his proven process in this trail-blazing book. This important work is not only thought-provoking…it is CHANGE-provoking. Start reading it today, and watch your transformation.”
“This book is a strategic road map for you and/or your organization to create a culture and pathway for true change and impact. Digest this book as a transformational plan. You will be better for having taken the time to read and apply every truth.”
“Keenan masterfully re-frames how to think about influence, moving it from a transactional social media play to a bigger picture way of thinking about business. Keenan understands how crucial influencer connection is, and this book provides a road map to long term culture, relationship and sales success.”
“Kelly Keenan brings his client-tested branding method to life in this fluff-free, eminently practical and totally inspirational book and proves that “authentic influencer” is not an oxymoron.”
“Simply put, Kelly Keenan gets what it means to truly craft a brand story the right way. If you’re finally ready to get your company’s brand story where it needs to be, I highly recommend EIAI.”
“Brand is EVERYTHING in the digital era, and you won’t find a better sherpa than Kelly Keenan in navigating what that means and how to win the branding game. A fun read sure to leave you with a few aha! moments.”
“Kelly Keenan has been one of the world’s top experts in brand and culture over the last 20 years, and now he shares his proven process in this trail-blazing book. This important work is not only thought-provoking…it is CHANGE-provoking. Start reading it today, and watch your transformation.”
“This book is a strategic road map for you and/or your organization to create a culture and pathway for true change and impact. Digest this book as a transformational plan. You will be better for having taken the time to read and apply every truth.”
“Keenan masterfully re-frames how to think about influence, moving it from a transactional social media play to a bigger picture way of thinking about business. Keenan understands how crucial influencer connection is, and this book provides a road map to long term culture, relationship and sales success.”
ABOUT KELLY KEENAN
Kelly Keenan is a leader in Brand development who formalized and trademarked a story development process for defining a brand’s story in 2009. He is a brand strategist, agency owner, speaker, and leadership consultant. Over the past two decades, Kelly has helped hundreds of brands clarify their story to ignite their culture and sales.
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Is This Book For You?
Think About This
- How much is your unclear brand story costing you because it fails to inspire?
- Are you missing out on hiring potential team members because your messaging strategy leaves prospects underwhelmed?
- How many customers miss out on appreciating all that you do?
- How much enjoyment is taken away from the culture of your company because your story isn't being celebrated?
- Can like-minded customers understand why they need your product or service?
- Ask yourself these questions and you'll realize that your cluttered story could be affecting the growth and success of your brand in more ways than you realize.
ABOUT BRAND STORY EXPERTS
Brand Story Experts is a team of innovators who passionately merge marketing and culture development to bring out the best in organizations. For over 12 years, the company has executed the signature process outlined in Everyone Is An “Influencer”.
They have used this process exclusively to uncover the core components of an organization’s brand, clearly defining and crafting brand stories that connect with their consumer-base, and provide lifetime value. The program establishes consistency, builds confidence and sparks contribution—inside and outside the organization.